How it works:
For new or existing brands, there are many ways I can help you using my brand consultancy service. I spent 10 years of my career growing and running my own food brand from scratch, opening three shops, stocking 250+ stores and building a large, loyal customer following. I learnt on the job and have a down-to-earth, honest attitude that will give you practical advice and you will benefit from my 15+ years of knowledge working with indie business and growing my own successful cult brand.
New brands & start-ups:
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Brand positioning: Research and reporting on target audience, current trends and expert advice on where your brand sits best in the world
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Tone of voice: How to communicate with your ideal customer and build a unique voice
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Story writing: Turn your journey into an emotive and captivating brand story that your audience will connect with
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Power Hours: Pick my brain and my contact list over a coffee & cake
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EXCLUSIVE For food & confectionery producers: I know this industry inside out! Ask me anything.
Existing brands:
Still working from the same brand guidelines you haven't updated for 5 years? Or maybe you never even got that far?! There's no judgement here, let me help you refocus and find direction for the future of your brand. Unlike a design service, this option uses the visuals you already have and together we create a brand strategy that takes into account brand positioning, communicating with your audience and story telling, along with my advice and knowledge.
Price:
Rates start at £250 for a Brand Discovery service
How it works:
For new or existing brands, my signature service is the benchmark in brand creation. Starting with consultancy-led strategy, together we formulate a visual direction taking into account your brand's unique characteristics.
This leads to the creation of thoughtful, clever and exciting graphics, logos and imagery, designed around your brand story and concept.
What you get at the end are stunning visuals that totally align with your brand ethos and speak to your audience on a one-to-one level. Your branding is future-proofed with your own bespoke design guidelines and flexible library of digital assets.
What you get:
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Brand Identity: A cohesive identity for your brand, incorporating tone of voice, visual direction and conceptual real-world application of designs. This is presented through a thorough analysis of your market position and customer base, through to final designs and guidelines to implement the identity.
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Logo Concepts & Designs: Beautifully designed flawless logos, all the way from concept to stunning final designs
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Brand Icons: Memorable icons that capture your brand in the blink of an eye
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Slogans & Slogos: Creative and emotive slogans that capture your brand persona and connect with your audience
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Colour Palette: Complementary colour palette with code references for use on screen and in-print Pantone
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Font Suite: Full rosta of professional quality brand fonts to use & keep, custom fonts produced bespoke for your brand
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Illustration, Print & Graphics: Bespoke illustrations, digital prints and vector graphics to enhance your visuals and bring personality to your brand
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Library Of Assets: Extensive library of digital assets in a variety of file types ready to implement your new look across multiple channels. Comprehensive, annotated Brand Guidelines document
Price:
Guideline investment for this service is £3000-£3500. I take a limited number of clients per year for Brand Identity design in order to allow dedicated time to each client & project.
How it works:
For my existing clients moving on from Brand Identity Design or new clients who already have clear brand guidelines. The ultimate physical manifestation of your brand: packaging! I create tactile, attention-grabbing designs that leap off the shelf and into the hands of your customers.
Examples:
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Boxes, labels, sleeves: design to spec depending on your product. I have extensive experience with food and cosmetic product packaging.
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Unboxing Experience: Concept designs to bring your brand into the hands of your audience, typically includes gift wrap, mailer bags or boxes, compliment slips & stickers
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Merch, stationery and all the rest: contact me with your requirements.
Over the years I have built close relationships with many packaging manufacturers and I am delighted to offer referrals and even arrange the printing of your material direct, so you don't have to lift a finger!
Price:
POA depending on the project.
I'm not your average designer.
I don't just design logos. I get right under the skin of your brand before I even start on the designs to create clever, authentic branding that tells your story right to the heart of your audience.
Let's create something exciting together.
Read on to see all my services and guideline rates.
