Packaging Design for Craft Kits

The Bargello Edit is a modern, lifestyle-led brand providing craft kits that breath life into a retro craft from a halcyon era. The kits appeal to the trend-setting tribes of social media and provide home and fashion accessories that they actually want to make and display in their homes. In order to appeal to this audience, the packaging needed to be eye-catching, colourful and have a nod to the retro roots of the original craft.