Lucy Elliott is a designer, illustrator and animator. Her work is well-known for it’s bold, stand-out style with graphic line work and playful edge.
My story starts at London College Of Communication, where I studied Graphic Design for Communication. With my interests laying in commercial design, I began my career upon graduation in 2009 at a London-based fashion accessories brand as an in-house graphic designer. In 2011 at 22 years old, I took a leap and decided to launch my own chocolate brand, Creighton’s Chocolaterie, by opening a store with a small production kitchen in my home town of Leighton Buzzard. The brand grew and grew while I steered the design direction, expanding to two further stores and building a roster of 250+ international retailers - including Liberty, Harrods & Oliver Bonas. We also worked on collaborations with Google, Meta and Sanrio and by 2019 I was running a chocolate factory producing 10,000 bars a week. After a whirlwind 9 years being ‘Willy Wonka’, I decided to close the business at its peak for a better work/life balance and to go back to my design roots.
In 2020, I took my first freelance design job, pairing my digital design skills with my extensive knowledge and interest in brand building. This unique combination has led me to create eye-catching branding, packaging and digital design for over 30 clients in just 2 years.
You can listen to me talk more about my career in chocolate to Fiona Grayson as part of the She Can. She Did. Podcast, recorded in 2020.
How do I work with you?
First, please take a look at my list of services to view the work that I do and a guideline for pricing. You can then send me an email with a brief overview of your project, I will get back to you and we will arrange a video or phone call to discuss the details. For Branding projects, I will send you my brand discovery questionnaire to fill in, and I’ll use this together with the information gathered on our call to send you a detailed proposal with supporting imagery and a personalised quote for the recommended work. If you like what you see, I then book you in at my next available time!
What happens after I book?
Once you’ve booked in your project, signed our contract and paid your invoice, the design process starts! I always kick off with a design meeting where we share our visual inspirations.
When I'm ready to show you the first round of work, a review is made via video call, where we will discuss and feedback our thoughts and first impressions. I then go back and action amendments ready to present round two. Generally final designs will be formed after the second review.
Great design comes from collaboration between client and designer, so I encourage openness and honesty during our time working together.
What's your availability?
Space in my diary depends on how busy I am - sometime I can fit new projects in within a week, and other times you can expect to wait 6-8 weeks. I always advise my availability during quotation, and when you book in your project you are allocated a start date.
How long will it take?
The design process takes time to get great results. I try to give a time frame to each project but these are not set in stone. Generally a full branding project can take 4-6 weeks from start to finish, including revisions and tweaks. Packaging tends to be a little less, but will depend on the complexity and quantity, smaller jobs can sometimes take days rather than weeks. I will always take into account client deadlines and try to accommodate them when I can.
How does pricing work?
Each project is priced according to your individual needs and I quote per job rather than giving a flat rate. You will find a guideline to what to expect with pricing on my website, I do this so perspective clients can have a realistic expectation of price before we go too deep into detailed quotes! Part payment is taken in advance to secure time in my diary and is non-refundable. Sorry, but I don't offer payment plans.
What happens at sign-off?
When we’ve signed off the final round of designs (and I’ve been paid in full), you will receive digital versions in many appropriate file formats to keep and use as you wish. In the case of Branding, this will be your guideline book, logos, fonts, illustrations etc. If I’ve designed packaging, this will be ready-to-print files, set up as specified ready to supply to your manufacturer or printers.
Send me an email
Alongside my client-based work, I work under the guise ‘I’m Lucy’ creating typography-led digital illustration and animation led by my tongue-in-cheek sense of humour. Expect chunky letters, clashing colour and rude words as anti-motivational artwork bounces across your screen.
In case you haven’t guessed, pink is my favourite colour. My love for the hue extends to my car - a baby pink Nissan Figaro named Princess Pearl.
I share my life with two Meezers (Siamese Cats), Mei and Peanut. They can often be spotted walking across my screen in design review calls (sorry!).
My worst things include Whales, itchy jumpers, country music and getting blisters.
My best things include Crossfit, desserts, niche cult comedy shows and having an extensive skincare regime.
I love everything to do with Japan, especially if it’s kawaii. My daughter is named after a cult Japanese doll and we’re planning to take a trip to Harajuku as soon as we can.
I share more BTS over on Instagram!